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Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.
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Whatever method you choose, managing your own affiliate marketing program to sell your products will allow you total control over where and how the advertisements are placed, and over who will be sending traffic to your site. This takes more time and work than having someone else run the affiliate program, but if you are certain you know what you want, this is a viable option.
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